The Holidays

The holiday season is one of Champs Sports busiest times of the year. It’s when their audience stocks up on new gear for the new year. Champs Sports challenged us to develop a campaign that resonated with high schoolers who don’t care about your typical holiday marketing. We created an online video series that positioned Champs Sports as the place to go to get your swagger, not just shoes. The series tells the story of an epic holiday party where rap duo Rae Sremmurd makes a surprise appearance.