NBA All-Star Game

Sprite stands for originality and the power of creative self-expression. As a sponsor of the NBA all-star game, they challenged us to find a way to bring basketball and creativity together for the game. While there are numerous ways to express oneself, we thought visual art was the perfect medium to tell a story, and who better to explain that story than famed New York artist Futura. He embodies originality and is iconic to street culture – where basketball and art intersect. We collaborated with him to create custom basketballs that were auctioned off to benefit the Boys & Girls Club of America.