Black Ops III Awakening Launch
To launch Awakening, the first downloadable content pack for Call of Duty: Black Ops III, Activision brought back fan-favorite – the Replacer.
While 72andSunny created the live-action trailer featuring the Replacer, AKQA was challenged to bring him to life in social.
ClientActivisionAgencyAKQARoleart direction
THE REPLACER RETURNS
While most noted for stepping into fans’ lives, so they can take a break and play the game’s latest content. Like everyone else, even celebrities need a little time off to play Call of Duty.
