Hello Brooklyn

It’s been a while, Brooklyn. Not since the Dodgers called Ebbets Field home 55 years ago, has Brooklyn had a professional sports team. That all changed when the Nets packed their bags, crossed the Hudson, and settled into their new arena. To welcome them to their new home, we first created a Hello Brooklyn campaign that included billboards in and around New York and Brooklyn. We followed that up by introducing the fans to the starting lineup.