NBA All-Star Game

Sprite embodies originality and the power of creative self-expression. As a sponsor of the NBA All-Star game, they challenged us to unite the worlds of basketball and creativity in a memorable way. We chose visual art as our medium and collaborated with renowned New York artist Futura, whose work perfectly captures the spirit of originality and street culture—where basketball and art beautifully intersect. Together, we designed custom basketballs that were auctioned off to benefit the Boys & Girls Club of America.