
I’ve had the pleasure of spearheading creative campaigns for MasterClass’s iconic instructors—Noam Chomsky, Sohla El-Waylly, Ava DuVernay, and more. I managed the entire creative journey—from ideation to final assets—crafting authentic stories that captivated our audiences and propelled two title campaigns into the top five most successful launches. My approach centered on building a dynamic visual system that seamlessly unified our marketing, social, and product channels, ensuring every piece of content resonated, drove meaningful connections, and converted prospective customers.
ClientMasterClassRoleCreative LeadYear2023-2024
Join the Fantastic Four of finance—Ray Dalio, Meredith Whitney, Joel Greenblatt, and Seth Klarman—as they reveal their winning strategies that made them legends. Whether you’re the next Warren Buffett or still figuring out which end of the bull to grab, discover how to transform your piggy bank into a golden goose.
Breakfast just got weird in the best way. In this wildly fun 3-part series food adventure, Chef Sohla El-Waylly breaks traditions, morning norms, and plenty of eggs. This ain’t your run-of-the-mill cooking class—it’s kinda like what you might expect from a show like No Reservations, but with the one-and-only Sohla taking breakfast to deliciously daring new heights. Ditch the rules and fall in love with the most important meal all over again.
Unlock a secret world with with The Art of Intelligence. Three former CIA agents break their silence to share their most thrilling spy secrets and techniques. Discover how to decode behavior, persuade like a pro, and navigate risks with confidence. It’s the clandestine edge you never knew you needed.
In this transformative class, award-winning director Ava DuVernay takes you on a journey, giving you an intimate behind-the-scenes look at creating her groundbreaking film Origin. She shows how to demolish personal and systemic barriers. Whether you’re aiming to make a film or leave a mark on the world, she’ll teach you to reshape reality and direct the life you want—on your terms.
Your social media feed is f*cking with your mind. In this explosive class, iconoclastic OG rebel thinker Noam Chomsky reveals how media and language manufacture reality to control you. He exposes the invisible powers distorting your worldview—from fake news to endless doomscroll rabbit holes. His radical “question everything and think for yourself” ethos is the key to reclaiming your mind from manipulation’s grip and controlling what you consume.
Step into a world where attraction meets intimacy in The Art of Sex Appeal. The Internet’s most famous sexologist, Shan Boodram guides you through the art of becoming your most magnetic self, deepening connections, and sparking desire wherever you go. This class is your passport to a more fulfilling love life—seductive, intimate, and simply too hot to handle.
Feel like crap? Blame your gut. In this life-changing class, leading experts reveal how simple diet and lifestyle tweaks can transform your overall well-being from the inside out. They dive deep into the microbiome’s scientifically-proven secrets to maximize gut biodiversity for physical and mental superpowers—renewed energy, clear thinking, and, yes, glorious poops.
The “rules” of business and life are B.S.—ask the world’s youngest self-made billionaire, Whitney Wolfe Herd. In this radically honest class, the Bumble founder brings the real talk, sharing how she overcame online bullying, toxic relationships, and endless rejection to build a billion-dollar empire that flips power dynamics on their head. Her message? Write your own f*cking rules.
Wave farewell to wine elitism. Master Sommelier Emily Wines tosses aside the old rules so you can savor wine exactly how you like it—be it with frozen pizza or a five-course meal. Her lively, down-to-earth approach offers wine wisdom that’s all about enjoying the experience, not the price tag.
I crafted GOAT’s visual identity, bringing to life MasterClass’s series on legends’ journeys to greatness. This series unveils how icons, from culinary masters to sand sculpture champions, embraced failure as fuel for growth.
I designed the series Crisis Day’s visual identity, capturing MasterClass’s exploration of high-stakes leadership. Experts like Chris Voss and Condoleezza Rice unpack critical scenarios from hostage negotiations to 9/11 uncovering crucial insights on decision-making when the pressure’s on and every choice matters.