Class Launches

I spearheaded top-performing creative campaigns for launches featuring world-class instructors such as Noam Chomsky, Sohla El-Waylly, and Ava DuVernay. By managing the complete creative process, I developed resonant, instructor-authentic narratives that engaged diverse audiences. This approach ensured strong alignment between instructor personas, class content, and conversion goals.

ClientMasterClassRoleCreative LeadYear2023-2024

Mastering the Markets

Join the Fantastic Four of finance—Ray Dalio, Meredith Whitney, Joel Greenblatt, and Seth Klarman—as they reveal their winning strategies that made them legends. Whether you’re the next Warren Buffett or still figuring out which end of the bull to grab, discover how to transform your piggy bank into a golden goose.

Breakfast All Day

Breakfast just got weird in the best way. In this wildly fun 3-part series food adventure, Chef Sohla El-Waylly breaks traditions, morning norms, and plenty of eggs. This ain’t your run-of-the-mill cooking class—it’s kinda like what you might expect from a show like No Reservations, but with the one-and-only Sohla taking breakfast to deliciously daring new heights. Ditch the rules and fall in love with the most important meal all over again.

AVA DuVERNAY

In this transformative class, award-winning director Ava DuVernay takes you on a journey, giving you an intimate behind-the-scenes look at creating her groundbreaking film Origin. She shows how to demolish personal and systemic barriers. Whether you’re aiming to make a film or leave a mark on the world, she’ll teach you to reshape reality and direct the life you want — on your terms.

Noam Chomsky

Your social media feed is f*cking with your mind. In this explosive class, iconoclastic OG rebel thinker Noam Chomsky reveals how media and language manufacture reality to control you. He exposes the invisible powers distorting your worldview — from fake news to endless doomscroll rabbit holes. His radical “question everything and think for yourself” ethos is the key to reclaiming your mind from manipulation’s grip and controlling what you consume.

Gut Health

Feel like crap? Blame your gut. In this life-changing class, leading experts reveal how simple diet and lifestyle tweaks can transform your overall well-being from the inside out. They dive deep into the microbiome’s scientifically-proven secrets to maximize gut biodiversity for physical and mental superpowers — renewed energy, clear thinking, and, yes, glorious poops.

Whitney Wolfe Herd

The “rules” of business and life are B.S. — ask the world’s youngest self-made billionaire, Whitney Wolfe Herd. In this radically honest class, the Bumble founder brings the real talk, sharing how she overcame online bullying, toxic relationships, and endless rejection to build a billion-dollar empire that flips power dynamics on their head. Her message? Write your own f*cking rules.

GOAT

I crafted GOAT’s visual identity, bringing to life MasterClass’s series on legends’ journeys to greatness. This series unveils how icons, from culinary masters to sand sculpture champions, embraced failure as fuel for growth.

CRISIS DAY

I designed the series Crisis Day’s visual identity, capturing MasterClass’s exploration of high-stakes leadership. Experts like Chris Voss and Condoleezza Rice unpack critical scenarios from hostage negotiations to 9/11 uncovering crucial insights on decision-making when the pressure’s on and every choice matters.

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