The Holidays

The holiday season is one of Champs Sports’ busiest times of the year, as their audience stocks up on new gear for the new year. Champs Sports challenged us to create a campaign that resonated with high schoolers who are indifferent to typical holiday marketing.

We developed an online video series that positioned Champs Sports as the ultimate destination for swagger, not just shoes. The series revolved around an epic holiday party with a surprise appearance by rap duo Rae Sremmurd, capturing the attention and excitement of our young audience.