I’m currently a creative lead at MasterClass, with over a decade of industry experience. My approach centers on strategic storytelling that enables brands to connect with their audience on a deeper level—not just seen or heard, but genuinely felt. I believe the most compelling brands create stories that resonate so profoundly they become part of our own narratives.

Over the past 12 years, I’ve guided a diverse array of brands—from industry icons to emerging challengers—in shaping their unique narratives. My professional journey has taken me from New York to Los Angeles, Washington, D.C., and now San Francisco, affording me the opportunity to bring innovative ideas to life for renowned brands such as Beats By Dre, Activision, Audi, and Salesforce.

At the heart of my work is a commitment to emotionally driven creativity. I’m passionate about tapping into the emotions, feelings, and associations that drive human behavior and consumer choices. My goal is to propel brands and businesses forward, making a lasting impact.

When I’m not immersed in the world of brand storytelling, you’ll find me exploring the world with a camera around my neck or a drone in hand, always on the lookout for that perfect story caught in a moment.

I’m always eager to connect with fellow professionals or explore potential collaborations. Whether you have a brand story that needs telling or are interested in exchanging ideas about the latest creative approaches, I welcome the opportunity to connect. Let’s explore how we can create something together.

Download my resume.