The Olympics

In 2020, Salesforce became an official sponsor of the Olympics for the first time. To announce this new partnership, we introduced Salesforce’s primary character, Astro, in a series of video bumpers and marketing content used by our teams worldwide.

I played a key role in conceptualizing the outfits, sports, and poses for Astro, and oversaw the production of both animated and still characters for the Tokyo and Beijing Olympics brand kit.