Following the incredible first year of Budweiser’s Made In America music festival, where Jay Z made a memorable appearance, we faced the challenge of kicking off year two with equal impact. To celebrate not just the artists and the ice-cold Buds, but also the fans who made the festival special, I designed an artist lineup poster. This poster highlighted both the musicians and the fans, capturing the essence of what makes the festival truly unique.
ClientBudweiserAgencyTranslationRoleart direction