Audi Social
Audi aspired to transform their social presence to be as iconic as their cars. Our goal was to infuse every social touchpoint with a unique kind of swagger—not braggadocious, but effortlessly cool and enviable.
I collaborated with MUH-TAY-ZIK | HOF-FER on the creative development and pre-production for Audi’s Q3 and S3 social campaigns. We aimed to create visually captivating stories that highlighted the distinctive characteristics of each car, evoking a “shit, that’s cool” reaction from our followers.
ClientAudiAgencyMUH-TAY-ZIK | HOF-FERRoleCreative development & pre-production
Q3
For the Q3, Audi’s smallest SUV, we emphasized its adventurous spirit by contrasting it with the towering trees of California’s redwood forests, proving that despite its size, it’s every bit as capable as its larger siblings.
Leave only light trails.
Where wander meets wonder.
Be a pioneer.Not a settler.
Let the inside out.
S3
For Halloween, we showcased the S3’s fierce yet sleek exterior by placing it in an eerie, abandoned amusement park. To add to the atmosphere, Edgar Allan Poe’s voice narrated the car’s story, enhancing the car’s mysterious and powerful presence.
Thrilled me, filled me fantastic terrors never felt before.
His eyes have all the seeming of a demon's that is dreaming.
And my soul from out that shadowthat lies floating on the floor shallbe lifted – nevermore!
