MLB The Show

Sony’s MLB The Show needed a fresh visual identity system that would resonate with fans and elevate the game’s branding. The challenge was to create a cohesive and compelling visual experience across all media.

I collaborated with AKQA to conceptualize and execute the visual identity system, including cover key art, special edition game covers, a typographic system, and a color palette. Our work ensured a consistent and striking visual presence for the campaign launch, setting the tone for the game’s branding and marketing efforts.