7th Gen Core Processor

To launch Intel’s most powerful processor to date, we brought back spokesperson Jim Parsons and teamed up with legendary athletes LeBron James and Serena Williams. Our goal was clear: show viewers that using an old computer is like making the world’s best athletes perform with outdated equipment.

I collaborated with the McGarryBowen team to craft the campaign concept and scripts, delivering a compelling message that highlighted the benefits of upgrading to Intel’s latest technology.